Listen to our Live Interview
August 2, 2012
Ashford Radio contacted us for a radio interview to talk about our Web Design and Development services.
Today we're talking about the hottest topic in Web Design today, Responsive Design.
Web Design - Responsive Web Design, what is it ?
- - - Ethan Marcotte coined the term Responsive Web Design in A List Apart - important Web design Site
- - - Design Strategy - focus Mobile first,
- - - adaptive layouts, one view adapts to many sized screens. History,
- - - Palm, Windows Mobile, Blackberry, even Feature Phones - limited browsers, limited bandwidth
- - - iPhone - changed everything. powerful, fast, large screen, capable browser
Currently:
- - - Nielsen report that 46% of US mobile phone owners have a smartphone as of Q4 2011.
- - - Fastest growth in Asia - - 2012, projected 650 million device sales
- - - 2012 iPad sales to reach 66 million - - IMS Research expect smartphones to reach 1 billion in annual sales in 2016 (half the mobile device market).
Business Need
- - - Active Internet Users
- - - 24% use smart phones during purchase decisions ( research, transactions, locating retail, social media )
- - - Constantly changing devices, sizes, shapes, larger screens on desktops, larger screens on mobile
- - - Too many platforms for dedicated apps, iPhone, iPad, Android, Blackberry, Windows
- - - Changes happen too fast Case For Responsive - More than a trend, Google Best Practice. - Better SEO, all content is at 1 URL
- - - Easier to maintain
- - - Less expensive than a desktop / mobile / mobile app - 1 platform, 1 set of code, many experiences. For small businesses, save money, reach more users.