Ecommerce, Calculating the True Costs
Many merchants looking into adding an ecommerce channel to their retail business are experiencing sticker shock. Various changes in the online space contribute to higher than expected costs of doing business online. While it is still considerably less expensive to set up and operate an ecommerce store than a physical retail space, it is helpful to look at the whole picture to get a sense of what the costs of ecommerce consists of and why they are such.