Search Engine Optimization Primer

Search Engine Optimization is always a topic of conversation when I meet a new client.

Eventually, all conversations turn to...SEO or Search Engine Optimization. Really, we usually start off with a great discussion about all of the great features the customer wants in their new site. But what good are all of those features without an ample supply of visitors to use them? The question often comes in the form of, "How do I get my site to the top of Google?"

   

Happy Client Story

   Some of my favorite posts on the Internet are the ubiquitous "Client from Hell" stories. Probably the best ever is "How a Web Design Goes Straight to Hell", on the The Oatmeal. I was reading a post that came across Twitter that started talking about different scenarios where customers' expectations were absurd, from wanting to pay $150 for a Web site, to someone taking advantage of a college kid for a logo. We've all been there, situations maybe difficult to handle at the time, but fun to commiserate later.

How the new site is built.

  Well, I figured that while I am building the new site, it would be good to keep sort of a record of what I am doing, and how I am building it. I will do my best to actively update this post as I make changes

  So the site is built on the excellent open source content management system, Drupal. The version I initially install was 6.17, but is often updated. Drupal was chosen for 2 reasons: it is incredibly powerful, the community is very active. Often I am reading through the active issues for a particular module, and some one has just posted to the same forum.

The New Scott Sawyer Consulting Web Site

  Welcome to our new Web site! We have been working night and day to get the new site up and running. There is still a long ways to go, but the majority of the functionality is in place now.

  Welcome to our new Web site! We have been working night and day to get the new site up and running. There is still a long ways to go, but the majority of the functionality is in place now.

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