Marketing

I love MailChimp.  It does so many things really well, the price is great ( especially if you don't have a lot of contacts, since it's free for less than 2,000 ).  It would seem like the perfect solution for a small business to send a monthly newsletter to it's customers.

One challenge I recently discovered, however, is that MailChimp really wants you to log in and create each newsletter.  While it's certainly a good idea to create a unique newsletter each time, this is not always something a small business will have the resources to manage.

We meticulously monitor all of our SEO projects for changes in their Google Analytics for clues as to what is working and what requires more attention. We often compare monthly changes by year, and at the end of the year, we like to see our progress and determine how much value we provide.

Here is a good example of one particular client's data, comparing 2012 to 2013. This is a real client and this is real data. We took over the account in April and by the end of May we had redesigned their site and were in the beginning stages of their SEO program.